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Featured Case Studies
AT&T: Game Day. Delivered.
Objective
AT&T targeted football fans nationwide. With sponsorship of 14 teams, AT&T was able to reach fans in all regions with a new and exciting way to cheer on their team. From California to Ohio, from Texas to Connecticut fans were able to share their passion for college football with family, friends and other fans. The key target was males between the ages of 18 – 49, but AT&T attempted to reach fans of all ages and both genders. Most of all, AT&T wanted assist fans with feeling a connection to their team.
Objectives:
• Educate consumers and create interest in the AT&T brand and products
• Create a point of difference and provide a positive experience with AT&T
• Drive awareness, preference and brand selection
• Drive purchase intent and sales
• Build an association between AT&T and Cingular in the mind of the consumer