Sports Marketing Agency | Sports Sponsorships

Sports Marketing & Sponsorship Expertise

Founded in 1975, Millsport is the nation's largest 'pure-play' sports sponsorship consultancy, responsible for portfolio management of $800MM in client spending, across every major sports property.

With Millsport offices in Dallas, Chicago, New York, Los Angeles, Charlotte, and London, we have more than 90 sports marketing consultants specializing in strategy, ideas, insights, analytics, planning and execution for blue-chip brands. We manage more than 300 sports and entertainment property deals and activate more than 800 sports sponsorship and sports marketing programs each year. On top of that, we negotiate some 400 sports celebrity talent deals each year for our clients.

During our 33-year history, we've created award-winning programs that genuinely engage consumers and move the needle for our clients. For more information, read about our services, take a look at some of our work, and learn more about our team.

Featured Case Studies

AT&T Caddie Call

Objective
AT&T is the title sponsor of the AT&T Pebble Beach National Pro-Am, a tournament that gives amateurs the opportunity to play with a PGA professional. Each PGA professional plays for a charity of their choice with proceeds from the tournament going to the charity chosen by each professional.

With the merger of BellSouth and Cingular, AT&T wanted to create a big splash at the end of 2006 and beginning of 2007 surrounding its PGA event.

Promotion Objectives:

•    Leverage an existing sponsorship asset: The AT&T Pebble Beach National Pro-Am
•    Drive consumers on-line to the AT&T blue room to interact with and learn more about AT&T products
•    Drive brand and product preference among key consumers and business target segments

Read Millsport's Solution