Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.
Nokia Sugar Bowl
Objective
Blanket New Orleans with the Nokia brand.Strategy
• Create a must-attend tailgate event.• Take the Nokia brand to the people.
• Make Nokia synonymous with the Sugar Bowl.
Results
For more than a decade, the Nokia Sugar Bowl was college football's "can't miss" event. As many as 2,500 attendees were immersed in the Nokia brand, from high-end hotels to parking lot tailgate parties with celebrity talent. In addition, the Sugar Bowl Fan Fest held in the French Quarter showcased Nokia products.This was a turn-key event for The Marketing Arm. We handled all air and ground transportation, hotel contracts, food and beverage, game day suites, parties, stadium and city branding.
For more information, please contact Jeff Bond at The Marketing Arm, (214) 259-3200.
