Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.
Torino Winter Olympics
Objective
Design a once-in-a-lifetime program for AT&T’s top clients to foster lasting relationships.Strategy
• Make it "first class all the way," from flights to lodging to A-level Olympic tickets.• Provide a combination of mementos and practical room-drops each night, including a specialized AT&T collectors pin created just for their guests.
• Create an agenda that allows for plenty of relationship-building time for AT&T executives and their guests.
Results
• This was a memorable experience for those attending and the letters of thanks and praise that spoke of “family” and “relationship with AT&T” are a testament to that.• The Marketing Arm has been asked to repeat this successful program at the Beijing Olympics in 2008.
For more information, please contact Jeff Bond at The Marketing Arm at (214) 259-3200.
