Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.
SunChips and the Susan G. Komen Breast Cancer Foundation
Objective
- Increase Brand awareness, regard and loyalty with target consumers
- Develop incremental volume opportunities with key customers on a national and local market level with a Crunch for the Cure program that benefits the Komen Foundation
- Convert 75,000+ volunteer base into committed, passionate Brand influencers / ambassadors
- Deliver a high quality sampling experience to the 2,000,000+ Race participants and attendees
- Establish favored relationship with corporate sales and field organizations
Strategy
- Leverage exclusive presenting sponsorship of the Komen Race for the Cure Series National Volunteer Recognition Program
- Create volunteer engagement program with emphasis on volunteerism (volunteer resources hosted online at www.sunchips.com and SunChips Volunteer of the Year Award Program)
- Utilize on-site activation elements at 114 Race for the Cure events (Volunteer Thank You Wall, Volunteer Headquarters and product trial)
- Retailtainment appearances in key markets
Results
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Results through September 2006
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SunChips has activated at 79 Race for the Cure events and 45 retail locations
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Sampled more than 990,000 SunChips snacks
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Estimated number of impressions to date is more than 1,000,000
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Sales results are confidential, but ROI has been higher than anticipated
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For additional details, please contact Millsport at (214) 259-3200
Return to Case Studies
Featured Case Studies
Tostitos Team Build
Objective
Tostitos' marketing goals were to increase awareness, improve brand equity, increase purchase frequency and communicate a new brand message. When presented with the halftime promotional creative brief, Millsport was tasked with additional objectives given the unique dual game model. Tostitos was looking for an idea that:
– Delivered a compelling two minute window of airtime during each game
– Conveyed one cohesive idea that united the two BCS bowl games under a theme of “Better Together”
– Leveraged the week in between games for PR opportunities
– Communicated the Brands new messaging: Good Things Happen at the Tostitos
– Continued the charitable/emotional connection of past programs.
With two games to activate around, Tostitos was challenged with limited funding and the Agency was required to generate an idea that could be successfully executed under $250,000.
Read Millsport's Solution
