Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.
Lay's Playmaker Combo Challenge
Objective
- Generate an increase in consumer consumption
- Increase market share and enhance equity for LSS through strong consumer affinity for NFL
Strategy
- Create a NFL-themed contest on NFL.com unique to Subway allowing Frito Lay to partner and leverage PepsiCo’s pass-through rights
- Produced an original fantasy football game with Subway on NFL.com
- Select a passing combo – one quarterback and one receiver -- each week
- Advertising message: “Buy a Combo, Pick a Combo, Win a Combo”
