Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.
Lay's Touchdown Dance
Objective
Leverage Super Bowl XXXVIII to increase brand awareness among multi-cultural consumers.
Strategy
Hold events at key local accounts for consumers to showcase their best touchdown celebration.Results
For additional information on this and other
sports marketing programs and promotions, please contact Millsport at (214) 259-3200.
Additional Comments
Founded in 1975,
Millsport is a pioneer in the field of
sports marketing and
sponsorship. The agency has developed hundreds of marketing programs and
promotions for blue-chip clients leveraging sports and sports properties from NASCAR, to the NFL, MBA, MLB, and NHL, to the NCAA and major bowl games, to the Olympics.
Return to Case Studies
