Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.
AT&T Opening Day Off
Objective
Create a national level of awareness for AT&T's local sponsorshipsStrategy
- Develop consumer promotions surrounding the first home afternoon game for each of AT&T’s MLB properties
- Design an interactive website for consumers to get all the necessary tools to take the day off and catch their favorite local team in action (ecards, sample excuses)
- Create sweepstakes overlay for tickets to Opening Day
Results
For more information, please contact The Marketing Arm at (214) 259-3200.
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Featured Case Studies
SunChips and the Susan G. Komen Breast Cancer Foundation
Objective
- Increase Brand awareness, regard and loyalty with target consumers
- Develop incremental volume opportunities with key customers on a national and local market level with a Crunch for the Cure program that benefits the Komen Foundation
- Convert 75,000+ volunteer base into committed, passionate Brand influencers / ambassadors
- Deliver a high quality sampling experience to the 2,000,000+ Race participants and attendees
- Establish favored relationship with corporate sales and field organizations
Read Millsport's Solution
