Our Award-Winning Work

In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.

AT&T Opening Day Off

Objective

Create a national level of awareness for AT&T's local sponsorships

Strategy

  • Develop consumer promotions surrounding the first home afternoon game for each of AT&T’s MLB properties
  • Design an interactive website for consumers to get all the necessary tools to take the day off and catch their favorite local team in action (ecards, sample excuses)
  • Create sweepstakes overlay for tickets to Opening Day

Results

For more information, please contact The Marketing Arm at (214) 259-3200.
  • AT&T Opening Day Off
  • AT&T Opening Day Off
  • AT&T Opening Day Off
  • AT&T Opening Day Off

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Featured Case Studies

Team Tylenol

Objective

  • Support introduction, build awareness and drive trial of Tylenol Rapid Release Gels
  • Deliver highly differentiated, attractive, easy-to-use promotional platform to buyers

Read Millsport's Solution

Dallas
1999 Bryan Street, Suite 1800
Dallas, TX 75201
Tel: (214) 259-3200
Fax: (214) 259-3201
Darien
320 Post Road
Darien, CT 06820
Tel: (203) 662-4500
Fax: (203) 662-9456
Charlotte
7575-A West Winds Blvd.
Concord, NC 28027
Tel: (704) 262-6500
Fax: (704) 262-6460

For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.