Our Award-Winning Work

In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.

Team Tylenol

Objective

  • Support introduction, build awareness and drive trial of Tylenol Rapid Release Gels
  • Deliver highly differentiated, attractive, easy-to-use promotional platform to buyers

Strategy

  • Leverage speed equities associated with NASCAR and some of its premier driver and track assets through media, POS, licensed products, and packaging
  • Create “Team Tylenol,” a fictional race team that blows away the competition with its confounding speed

Results

  • For more information, please contact Millsport Motorsports at (704) 262-6500.  

 

  • Team Tylenol
  • Team Tylenol
  • Team Tylenol
  • Team Tylenol

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Featured Case Studies

XM Satellite Radio Mobile Patrol

Objective

  • Create brand and product awareness in new category, leveraging MLB sponsorship
  • Generate trial
  • Subscription acquisition

Read Millsport's Solution

Dallas
1999 Bryan Street, Suite 1800
Dallas, TX 75201
Tel: (214) 259-3200
Fax: (214) 259-3201
Darien
320 Post Road
Darien, CT 06820
Tel: (203) 662-4500
Fax: (203) 662-9456
Charlotte
7575-A West Winds Blvd.
Concord, NC 28027
Tel: (704) 262-6500
Fax: (704) 262-6460

For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.