Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.
Team Tylenol
Objective
- Support introduction, build awareness and drive trial of Tylenol Rapid Release Gels
- Deliver highly differentiated, attractive, easy-to-use promotional platform to buyers
Strategy
- Leverage speed equities associated with NASCAR and some of its premier driver and track assets through media, POS, licensed products, and packaging
- Create “Team Tylenol,” a fictional race team that blows away the competition with its confounding speed
Results
- For more information, please contact Millsport Motorsports at (704) 262-6500.
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Featured Case Studies
Sunoco Victory Junction Gang
Objective
Sunoco’s goals were to generate exposure, awareness and support for the Victory Junction Gang Camp (VJGC), Sunoco’s designated motorsports charity, a camp in North Carolina for chronically ill children.
As the official fuel of NASCAR, Sunoco was looking for a way to activate its sponsorship in a way that emotionally engaged NASCAR’s 75 million fans. The average NASCAR fan views the sport as lifestyle definer; they are part of the “NASCAR Nation.” NASCAR is thrilling entertainment with a sense of family “belonging.”
Strategically, Sunoco’s solution was to develop a comprehensive cause platform around a partnership with the popular Orange County Choppers (OCC), and complement it with tie-ins to Sunoco’s NASCAR partnerships and promotional activities.
Since NASCAR sponsors are seen as integral to the sport and motorsports fans reward racing sponsors with their trust, preference, and loyalty, Sunoco wanted to highlight its ongoing relationship with the Victory Junction Gang in a way that benefited both organizations.
Read Millsport's Solution
