Our Award-Winning Work

In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.

XM Satellite Radio Mobile Patrol

Objective

  • Create brand and product awareness in new category, leveraging MLB sponsorship
  • Generate trial
  • Subscription acquisition

Strategy

  • Develop MLB assets that connect with fans
  • Create in-stadium presence at 11 ballparks
  • Negotiate team-specific rights
  • Focus on MLB "jewel events" such as the All-Star Game, Division Series, and World Series

Results

  • For more information on this and other sports marketing programs, please contact the Millsport office at (203) 977-0500.  

Additional Comments

Founded in 1975, Millsport is a pioneer in the field of sports marketing and sponsorship.  The agency has developed hundreds of marketing programs and promotions for blue-chip clients leveraging sports and sports properties from NASCAR, to the NFL, MBA, MLB, and NHL, to the NCAA and major bowl games, to the Olympics. 
  • XM Satellite Radio Mobile Patrol
  • XM Satellite Radio Mobile Patrol
  • XM Satellite Radio Mobile Patrol
  • XM Satellite Radio Mobile Patrol

Return to Case Studies

Featured Case Studies

Sunoco Fuel Force

Objective

  • Drive dealer/distributor business via NASCAR sponsorship as key category differentiator
  • Utilize NASCAR asset mix for internal employee motivation/morale
  • Drive store traffic via unique NASCAR imagery, consumer opportunities, licensing, etc.


Read Millsport's Solution

Dallas
1999 Bryan Street, Suite 1800
Dallas, TX 75201
Tel: (214) 259-3200
Fax: (214) 259-3201
Darien
320 Post Road
Darien, CT 06820
Tel: (203) 662-4500
Fax: (203) 662-9456
Charlotte
7575-A West Winds Blvd.
Concord, NC 28027
Tel: (704) 262-6500
Fax: (704) 262-6460

For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.