Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.
XM Satellite Radio Mobile Patrol
Objective
- Create brand and product awareness in new category, leveraging MLB sponsorship
- Generate trial
- Subscription acquisition
Strategy
- Develop MLB assets that connect with fans
- Create in-stadium presence at 11 ballparks
- Negotiate team-specific rights
- Focus on MLB "jewel events" such as the All-Star Game, Division Series, and World Series
Results
- For more information on this and other sports marketing programs, please contact the Millsport office at (203) 977-0500.
