Our Award-Winning Work

In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.

XM Satellite Radio Mobile Patrol

Objective

  • Create brand and product awareness in new category, leveraging MLB sponsorship
  • Generate trial
  • Subscription acquisition

Strategy

  • Develop MLB assets that connect with fans
  • Create in-stadium presence at 11 ballparks
  • Negotiate team-specific rights
  • Focus on MLB "jewel events" such as the All-Star Game, Division Series, and World Series

Results

  • For more information on this and other sports marketing programs, please contact the Millsport office at (203) 977-0500.  

Additional Comments

Founded in 1975, Millsport is a pioneer in the field of sports marketing and sponsorship.  The agency has developed hundreds of marketing programs and promotions for blue-chip clients leveraging sports and sports properties from NASCAR, to the NFL, MBA, MLB, and NHL, to the NCAA and major bowl games, to the Olympics. 

Featured Case Studies

Sunoco Fuel Force

Objective

  • Drive dealer/distributor business via NASCAR sponsorship as key category differentiator
  • Utilize NASCAR asset mix for internal employee motivation/morale
  • Drive store traffic via unique NASCAR imagery, consumer opportunities, licensing, etc.


Read Millsport's Solution

Dallas
1999 Bryan Street, Suite 1800
Dallas, TX 75201
Tel: (214) 259-3200
Fax: (214) 259-3201
Darien
320 Post Road
Darien, CT 06820
Tel: (203) 662-4500
Fax: (203) 662-9456
Charlotte
7575-A West Winds Blvd.
Concord, NC 28027
Tel: (704) 262-6500
Fax: (704) 262-6460

For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.