Our Award-Winning Work
In 2007 alone, Millsport earned nine awards for its sports marketing programs, including a prestigious Cannes Gold Lion, Promo PRO Award, Globes Award, Stevie Award, Ex Award, and a Bill Veeck Sports Marketing Award from St. Louis University.

Sunoco Fuel Force
Client: Sunoco
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Team Tylenol
Client: Tylenol
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AT&T and The Masters
Client: AT&T
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Doritos: Crash the Super Bowl
Client: Doritos
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Tostitos Team Build
Client: Tostitos
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AT&T Caddie Call
Client: AT&T
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AT&T: Game Day. Delivered.
Client: AT&T
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SunChips and the Susan G. Komen Breast Cancer Foundation
Client: SunChips
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Lay's Get Your Smile On
Client: Lay's Potato Chips
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Torino Winter Olympics
Client: AT&T
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AT&T: Driving Trial and Distribution
Client: AT&T
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XM Satellite Radio Mobile Patrol
Client: XM Satellite Radio
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Annual Sunoco/NASCAR Day at the Races
Client: Sunoco
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Sunoco Daytona 500 Board Member Event
Client: Sunoco
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Sunoco Victory Junction Gang
Client: Sunoco
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AT&T Opening Day Off
Client: AT&T
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Lay's Playmaker Combo Challenge
Client: Lay's Potato Chips
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Lay's Touchdown Dance
Client: Lay's Potato Chips
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Nokia Sugar Bowl
Client: Nokia
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Featured Case Studies
SunChips and the Susan G. Komen Breast Cancer Foundation
Objective
- Increase Brand awareness, regard and loyalty with target consumers
- Develop incremental volume opportunities with key customers on a national and local market level with a Crunch for the Cure program that benefits the Komen Foundation
- Convert 75,000+ volunteer base into committed, passionate Brand influencers / ambassadors
- Deliver a high quality sampling experience to the 2,000,000+ Race participants and attendees
- Establish favored relationship with corporate sales and field organizations
Read Millsport's Solution