Millsport and The Marketing Arm
Building Brands Through Consumer Engagement
As the sports sponsorship and motorsports consulting and activation division of The Marketing Arm, Millsport is part of an agency offering unmatched vertical consulting depth across nine emotional platforms within sports, entertainment, multicultural and cause.
This means we can offer seamless execution across a broad activation continuum all with one point of contact. Our strategic account leaders are able plan and execute truly integrated engagement strategies without the hassle of competing agendas that's imminent with multiple agencies.
For more information, visit The Marketing Arm website or contact Gregg Hamburger at (214) 259-3200.
Featured Case Studies
Sunoco Victory Junction Gang
Objective
Sunoco’s goals were to generate exposure, awareness and support for the Victory Junction Gang Camp (VJGC), Sunoco’s designated motorsports charity, a camp in North Carolina for chronically ill children.
As the official fuel of NASCAR, Sunoco was looking for a way to activate its sponsorship in a way that emotionally engaged NASCAR’s 75 million fans. The average NASCAR fan views the sport as lifestyle definer; they are part of the “NASCAR Nation.” NASCAR is thrilling entertainment with a sense of family “belonging.”
Strategically, Sunoco’s solution was to develop a comprehensive cause platform around a partnership with the popular Orange County Choppers (OCC), and complement it with tie-ins to Sunoco’s NASCAR partnerships and promotional activities.
Since NASCAR sponsors are seen as integral to the sport and motorsports fans reward racing sponsors with their trust, preference, and loyalty, Sunoco wanted to highlight its ongoing relationship with the Victory Junction Gang in a way that benefited both organizations.
Read Millsport's Solution