Our Services
Sports Marketing and Sponsorship Services
We offer a unique array of sports business services that allow us to leverage and extend your program to multiple touch points:
- Sports Asset Strategy and Acquisition
- Sports Platform Strategy and Management
- Promotional Concepting and Activation
- Event/On-Site and Field Activation
- Media and PR Leveraging
- Sports Hospitality
- ROI and Program Analysis
For more information, contact Mike Mooney at (704) 262-6472.
Featured Case Studies
AT&T Caddie Call
Objective
AT&T is the title sponsor of the AT&T Pebble Beach National Pro-Am, a tournament that gives amateurs the opportunity to play with a PGA professional. Each PGA professional plays for a charity of their choice with proceeds from the tournament going to the charity chosen by each professional.
With the merger of BellSouth and Cingular, AT&T wanted to create a big splash at the end of 2006 and beginning of 2007 surrounding its PGA event.
Promotion Objectives:
• Leverage an existing sponsorship asset: The AT&T Pebble Beach National Pro-Am
• Drive consumers on-line to the AT&T blue room to interact with and learn more about AT&T products
• Drive brand and product preference among key consumers and business target segments
Read Millsport's Solution