We offer a unique array of sports business services that allow us to leverage and extend your program to multiple touch points:
For more information, contact Mike Mooney at (704) 262-6472.
Objective
AT&T is the title sponsor of the AT&T Pebble Beach National Pro-Am, a tournament that gives amateurs the opportunity to play with a PGA professional. Each PGA professional plays for a charity of their choice with proceeds from the tournament going to the charity chosen by each professional.
With the merger of BellSouth and Cingular, AT&T wanted to create a big splash at the end of 2006 and beginning of 2007 surrounding its PGA event.
Promotion Objectives:
• Leverage an existing sponsorship asset: The AT&T Pebble Beach National Pro-Am
• Drive consumers on-line to the AT&T blue room to interact with and learn more about AT&T products
• Drive brand and product preference among key consumers and business target segments
For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.
© 2010 Millsport and The Marketing Arm. All rights reserved.