Sports Marketing Agency | Sports Sponsorships

Sports Marketing & Sponsorship Expertise

Founded in 1975, Millsport is the nation's largest “pure-play” sports sponsorship consultancy, responsible for portfolio management of $800MM in client spending, across every major sports property.

With Millsport offices in Dallas, Chicago, Connecticut, Los Angeles, Charlotte, London, Beijing, we have more than 90 sports marketing consultants specializing in strategy, ideas, insights, analytics, planning and execution for blue-chip brands. We manage more than 300 sports and entertainment property deals and activate more than 800 sports sponsorship and sports marketing programs each year. On top of that, we negotiate some 400 sports celebrity talent deals each year for our clients.

During our 33-year history, we've created award-winning programs that genuinely engage consumers and move the needle for our clients. For more information, read about our services, take a look at some of our work, and learn more about our team.

Featured Case Studies

Tostitos Team Build

Objective
Tostitos' marketing goals were to increase awareness, improve brand equity, increase purchase frequency and communicate a new brand message. When presented with the halftime promotional creative brief, Millsport was tasked with additional objectives given the unique dual game model. Tostitos was looking for an idea that:

–    Delivered a compelling two minute window of airtime during each game
–    Conveyed one cohesive idea that united the two BCS bowl games under a theme of “Better Together”
–    Leveraged the week in between games for PR opportunities
–    Communicated the Brands new messaging: Good Things Happen at the Tostitos
–    Continued the charitable/emotional connection of past programs.

With two games to activate around, Tostitos was challenged with limited funding and the Agency was required to generate an idea that could be successfully executed under $250,000.

Read Millsport's Solution