Motorsports Marketing
The Millsport Motorsports group is widely recognized as a leading expert in creating and executing motorsports marketing platforms. Our credibility is rooted in an impressive record on behalf of our clients, representing sponsors at the team, track, driver and series level across multiple forms of motorsports.
Approach
We pride ourselves in maximizing client results from motorsports marketing through our strategic approach that includes:
- Deep understanding of brand architecture, distribution channels and target consumers
- Identifying brand-relevant asset opportunities
- Leveraging unparalleled credibility with, and access to, rightsholders
- Securing the optimal bundle of rights/assets/benefits for brand marketing
- Supporting development of integrated activation approach across all relevant channels and touch-points
- Designing and implementing ROI measures
Expertise
Located in Charlotte, N.C. -- the center of the NASCAR universe -- we offer you a wealth of motorsports talent that includes executives with prior experience at NASCAR, ISC, and NEXTEL (sponsor of the NASCAR NEXTEL Cup Series).
We can help you build marketing advantage through a 360-degree approach incorporating our breadth of services, including:
- Sponsorship Strategy
- Property/Media Acquisition
- Property Relationship Interface
- Licensed Product Development
- Creative Ideation/Counsel
- Integrated Program Development and Execution
- Multi Channel Activation
- Hospitality and Event Management
- Evaluation/ROI Analysis
For more information about Millsport Motorsports, contact Mike Mooney at (704) 262-6472.
