Millsport's senior executives are readily available for commentary, insight, and analysis on a wide-range of sports marketing, sports business, and sponsorship topics. To arrange an interview, members of the media should contact Chris Anderson at (214) 259-3290.
Objective
AT&T is the title sponsor of the AT&T Pebble Beach National Pro-Am, a tournament that gives amateurs the opportunity to play with a PGA professional. Each PGA professional plays for a charity of their choice with proceeds from the tournament going to the charity chosen by each professional.
With the merger of BellSouth and Cingular, AT&T wanted to create a big splash at the end of 2006 and beginning of 2007 surrounding its PGA event.
Promotion Objectives:
• Leverage an existing sponsorship asset: The AT&T Pebble Beach National Pro-Am
• Drive consumers on-line to the AT&T blue room to interact with and learn more about AT&T products
• Drive brand and product preference among key consumers and business target segments
For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.
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