Agency Leadership

Millsport's senior executives are readily available for commentary, insight, and analysis on a wide-range of sports marketing, sports business, and sponsorship topics. To arrange an interview, members of the media should contact Chris Anderson at (214) 259-3290.

Millsport Motorsports Leadership: Ken Cohn

Ken Cohn

Vice President

Ken Cohn is vice president for Millsport Motorsports where he is responsible for new business development.  He also manages State Farm motorsports sponsorship portfolio and Elizabeth Arden's NASCAR program. 

Since joining Millsport in 2003, Cohn has assisted clients with sponsorship strategy, platform development and counsel, multi-channel activation, industry relationship management, in-market merchandising and consumer activation.

Prior to Millsport, Cohn worked for three years as a senior manager at NASCAR in New York City responsible for the management of multiple Official Status Sponsorships with the sanctioning body, including Gatorade, General Motors, Kraft/Nabisco, True Value and M&M’s.

Prior to NASCAR, Cohn worked at Tracy Locke managing Pepsi’s sports and entertainment platforms, including partnerships with Jeff Gordon, NCAA, MLB, MLS, ESPN Zone, and the PGA of America. 

Cohn has additional marketing and promotions experience with Clarion Promotions, as well as the Cleveland Lumberjacks (IHL) and the Columbus Chill (ECHL).

Cohn earned a bachelor's degree in business from Indiana University.

Featured Case Studies

XM Satellite Radio Mobile Patrol

Objective

  • Create brand and product awareness in new category, leveraging MLB sponsorship
  • Generate trial
  • Subscription acquisition

Read Millsport's Solution

Dallas
1999 Bryan Street, Suite 1800
Dallas, TX 75201
Tel: (214) 259-3200
Fax: (214) 259-3201
Darien
320 Post Road
Darien, CT 06820
Tel: (203) 662-4500
Fax: (203) 662-9456
Charlotte
7575-A West Winds Blvd.
Concord, NC 28027
Tel: (704) 262-6500
Fax: (704) 262-6460

For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.