Agency Leadership
Millsport's senior executives are readily available for commentary, insight, and analysis on a wide-range of sports marketing, sports business, and sponsorship topics. To arrange an interview, members of the media should contact Chris Anderson at (214) 259-3290.
Dan Keats
Strategic Account Leader
Dan Keats is a strategic account leader for
Millsport. Previously, he served as the director of sports and entertainment alliances for General Motors R* Works. He has additional marketing experience with ISI/SFX Sports Group and the NBA’s New Jersey Nets.
A graduate of Kenyon College in Gambier, Ohio, Dan is based in Millsport's Chicago office.
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Featured Case Studies
Sunoco Victory Junction Gang
Objective
Sunoco’s goals were to generate exposure, awareness and support for the Victory Junction Gang Camp (VJGC), Sunoco’s designated motorsports charity, a camp in North Carolina for chronically ill children.
As the official fuel of NASCAR, Sunoco was looking for a way to activate its sponsorship in a way that emotionally engaged NASCAR’s 75 million fans. The average NASCAR fan views the sport as lifestyle definer; they are part of the “NASCAR Nation.” NASCAR is thrilling entertainment with a sense of family “belonging.”
Strategically, Sunoco’s solution was to develop a comprehensive cause platform around a partnership with the popular Orange County Choppers (OCC), and complement it with tie-ins to Sunoco’s NASCAR partnerships and promotional activities.
Since NASCAR sponsors are seen as integral to the sport and motorsports fans reward racing sponsors with their trust, preference, and loyalty, Sunoco wanted to highlight its ongoing relationship with the Victory Junction Gang in a way that benefited both organizations.
Read Millsport's Solution