Agency Leadership
Millsport's senior executives are readily available for commentary, insight, and analysis on a wide-range of sports marketing, sports business, and sponsorship topics. To arrange an interview, members of the media should contact Chris Anderson at (214) 259-3290.
Dan Belmont
President
Dan Belmont joined Millsport as its president in March 2006. In addition, Belmont serves as chief marketing officer for The Marketing Arm, a network of marketing services agencies that includes Millsport, USM&P, Davie Brown Entertainment, and ipsh!Previously, Belmont served as President of Carat Specialist Communications Group, a division of the media services holding company that focuses on vertical markets, new media disciplines, and experiential marketing programs. Belmont brought Carat to the world of experiential marketing through a series of launches and acquisitions throughout his seven years at the media services company, including the acquisition of Velocity Sports & Entertainment by Carat's parent company, Aegis Group.
Belmont joined Carat in 1998 after working at IDG's event arm as senior vice president of business development, responsible for designing new products to answer the needs of IDG's global customers.
An expert on engagement marketing strategy and management, Belmont brings to The Marketing Arm years of experience in pioneering new metrics and processes used in planning, buying, and measuring experiential programs. Belmont currently serves as chairman of the Advertising Research Foundation's experiential marketing council. Founded in 1936, the ARF is the premier advertising industry association for creating, aggregating, synthesizing and sharing the knowledge required by decision makers to lead and succeed. In 2007, Belmont received the ARF's Member Recognition Award, presented to individuals who made an outstanding contribution to the ARF in the prior year.
He previously served as the Executive Director of the Technology Event Marketing Strategy Council (TEMSC), an affinity group made up of some of the world's top technology marketers who rely on experiential marketing to drive business objectives.
Belmont earned a bachelor's of science degree from St. John's University.
