Agency Leadership

Millsport's senior executives are readily available for commentary, insight, and analysis on a wide-range of sports marketing, sports business, and sponsorship topics. To arrange an interview, members of the media should contact Chris Anderson at (214) 259-3290.

Millsport Motorsports Leadership: Bruce Mosley

Bruce Mosley

Vice President

Bruce Mosley is vice president for The Marketing Arm's motorsports group in Charlotte.  Since 2005, Mosley has informed and managed Sunoco's NASCAR industry marketing partnerships, media buying, measurement, marketing communications, cause platforms, at-track activation and hospitality, and promotional activity.

Prior to joining The Marketing Arm in 2004, Mosley served as vice president, sponsorship, for Chip Ganassi Racing, where he was responsible for the overall marketing management and execution of the Coors Brewing Company's NASCAR initiatives.  He also directed additional sponsor partnerships with Fortune 500 companies such as Dodge and Proctor & Gamble (Prilosec OTC).

From 1997-2001, Mosley served as director of sponsorship for International Speedway Corporation (ISC) where he led sales management of the Motor Racing Network (MRN) and ISC multi-media initiatives, developed consumer marketing strategies, and initiated marketing partnerships for Grand American Road Racing.

Mosley began his career with the Campbell Soup Company as an account executive for Winn-Dixie managing brand promotions in North Florida and South Georgia.

Mosley, who was inducted into the Who's Who of Marketing Executives in 2004, earned a bachelor's degree from Florida State University and did graduate study in business administration at Stetson University.

Featured Case Studies

AT&T: Game Day. Delivered.

Objective
AT&T targeted football fans nationwide.  With sponsorship of 14 teams, AT&T was able to reach fans in all regions with a new and exciting way to cheer on their team.  From California to Ohio, from Texas to Connecticut fans were able to share their passion for college football with family, friends and other fans.  The key target was males between the ages of 18 – 49, but AT&T attempted to reach fans of all ages and both genders.  Most of all, AT&T wanted assist fans with feeling a connection to their team.

Objectives:

•    Educate consumers and create interest in the AT&T brand and products
•    Create a point of difference and provide a positive experience with AT&T
•    Drive awareness, preference and brand selection
•    Drive purchase intent and sales
•    Build an association between AT&T and Cingular in the mind of the consumer

Read Millsport's Solution

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For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.