Agency Leadership

Millsport's senior executives are readily available for commentary, insight, and analysis on a wide-range of sports marketing, sports business, and sponsorship topics. To arrange an interview, members of the media should contact Chris Anderson at (214) 259-3290.

Millsport Motorsports Leadership: Bruce Mosley

Bruce Mosley

Vice President

Bruce Mosley is vice president for Millsport Motorsports, the motorsports consulting division of Millsport.  In his current role, Mosley manages Sunoco's NASCAR industry partnerships and oversees media buying, corporate event planning and execution, and in-market merchandising.

Prior to joining Millsport in 2004, Mosley served as vice president, sponsorship, for Chip Ganassi Racing, where he was responsible for the overall management of the Coors Brewing Company's racing program.  He also managed the program's partnerships with Dodge, Proctor & Gamble (Prilosec OTC), Snap-On, Kennemetal, Lincoln-Electric, and Freightliner.

From 1997-2001, Mosley served as director of sponsorship for International Speedway Corporation (ISC) where he managed ISC consumer marketing initiatives, directed sales management of the Motor Racing Network (MRN), and developed marketing partnerships for Grand American Road Racing.

Mosley began his career with the Campbell Soup Company as an account executive for Winn-Dixie managing brand promotions in North Florida and South Georgia.

Mosley, who was inducted into the Who's Who of Marketing Executives in 2004, earned a bachelor's degree from Florida State University and did graduate study in business adminstration at Stetson University.

Watch Bruce's "TMA Minute" vodcast episode with Dan Belmont, CMO of The Marketing Arm.

Featured Case Studies

Sunoco Victory Junction Gang

Objective
Sunoco’s goals were to generate exposure, awareness and support for the Victory Junction Gang Camp (VJGC), Sunoco’s designated motorsports charity, a camp in North Carolina for chronically ill children. 

As the official fuel of NASCAR, Sunoco was looking for a way to activate its sponsorship in a way that emotionally engaged NASCAR’s 75 million fans.  The average NASCAR fan views the sport as lifestyle definer; they are part of the “NASCAR Nation.”  NASCAR is thrilling entertainment with a sense of family “belonging.”

Strategically, Sunoco’s solution was to develop a comprehensive cause platform around a partnership with the popular Orange County Choppers (OCC), and complement it with tie-ins to Sunoco’s NASCAR partnerships and promotional activities.

Since NASCAR sponsors are seen as integral to the sport and motorsports fans reward racing sponsors with their trust, preference, and loyalty, Sunoco wanted to highlight its ongoing relationship with the Victory Junction Gang in a way that benefited both organizations.

Read Millsport's Solution

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For media inquiries, please email Chris Anderson or call him at (214) 259-3290. Our senior executives are available for commentary and insight on a wide variety of marketing-related subjects.