Interviews & Articles
Millsport's senior sports business executives are available for interviews, commentary, and analysis on a number of sports marketing and sponsorship topics. To arrange an interview, please contact Chris Anderson at (214) 259-3290.
Dan Keats joins Millsport as Strategic Account Leader
Apr 17, 2007
DALLAS -- Dan Keats has joined Millsport, the sponsorship consulting and activation division of The Marketing Arm, as the strategic account leader on the State Farm business. Previously, he served as the director of sports and entertainment alliances for General Motors R* Works.He has additional marketing experience with ISI/SFX Sports Group and the NBA’s New Jersey Nets.
A graduate of Kenyon College in Gambier, Ohio, Dan will be based in Chicago.
ABOUT MILLSPORT
Founded in 1975, Millsport is the sponsorship consulting and activation division of The Marketing Arm, which operates within Omnicom Group Inc. (NYSE: OMC). Based in Darien, Conn., with offices in Dallas, Chicago, and Charlotte, Millsport services include brand strategy, property and media activation, integrated program modeling, hospitality, and promotions.
