Interviews & Articles
Millsport's senior sports business executives are available for interviews, commentary, and analysis on a number of sports marketing and sponsorship topics. To arrange an interview, please contact Chris Anderson at (214) 259-3290.
The Marketing Arm CMO Dan Belmont earns ARF Recognition Award
Mar 14, 2007
Dan Belmont, president of Millsport and chief marketing officer of The Marketing Arm, has been honored with a 2007 Member Recognition Award from the Advertising Research Foundation (ARF). The award is given to individuals who made an outstanding contribution to the ARF in the prior year.Belmont, who serves as the chair of the ARF's experiential marketing council, is regarded as an advocate for the event and experiential marketing industry and a pioneer in exploring new processes and metrics for experiential programs. A founder and executive director of the Technology Experience Marketing Strategy Council, Belmont also serves as a member of the industry advisory board for the Corporate Event Marketing Association (CEMA).
About the ARF
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 300 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016.
