Interviews & Articles
Millsport's senior sports business executives are available for interviews, commentary, and analysis on a number of sports marketing and sponsorship topics. To arrange an interview, please contact Chris Anderson at (214) 259-3290.
Millsport relocates Connecticut offices to Darien
Mar 1, 2007
MILLSPORT RELOCATING TO DARIENAfter 16 years in Stamford Towers, sports marketing agency moves offices to Darien
DARIEN, Conn. (March 1, 2007) -- Millsport, founded in 1975 one of the nation's first sports marketing and sponsorship consulting agencies, has relocated its offices from Stamford Towers on Washington Boulevard to 320 Post Road, off I-95, in Darien.
Part of Dallas-based The Marketing Arm network, Millsport was an original Stamford Towers tenant when the building opened in 1990.
"To better serve our clients, over the last few years, we've moved many of our account teams to regional offices where our clients are based or where a particular sport is headquartered," said Millsport Chairman Robert Basche', a longtime Millsport executive who leads the agency's Darien office.
"Three years ago, we moved our motorsports division to offices in Charlotte, N.C., the headquarters for NASCAR and most of its race teams. Last year, some of our employees relocated to our Dallas office where The Marketing Arm is headquartered. We also have employees in Boston, Chicago, and Los Angeles."
In Darien, Millsport, which was acquired by Omnicom (NYSE: OMC) in 2000, will share office space with Alcone Marketing Group, another Omnicom agency.
The sports and cause strategy, activation, and measurement agency of The Marketing Arm, Millsport clients include Frito Lay, AT&T, Johnson & Johnson, Wells Fargo, Sunoco, XM Satellite Radio, and Wal*Mart. In 2006, the agency was ranked as one the top 10 sports marketing firms in the U.S. by the Sports Business Journal, an industry trade publication.
