Interviews & Articles
Millsport's senior sports business executives are available for interviews, commentary, and analysis on a number of sports marketing and sponsorship topics. To arrange an interview, please contact Chris Anderson at (214) 259-3290.
Underwood a Good Upgrade for Romo
Dec 27, 2006
A Good Upgrade For RomoBy Darren Rovell | 27 Dec 2006 | 11:38 AM
CNBC.com
Dallas Cowboys' quarterback Tony Romo didn't have many great passes against the Philadelphia Eagles this weekend. His best pass was probably made at last year's American Idol winner Carrie Underwood, who NBC caught on the field with Romo before the game and during the game cheering on the Boys from Jerry Jones' luxury suite.
If they do become an item, its a great move for Romo, though perhaps not so much for Underwood.
Let's break it down with the help of Chris Anderson, who provided me with the Davie-Brown Index (DBI) numbers.
Anderson points out the landing Underwood would get Romo -- who currently isn't known outside the sports fan world -- into magazines like US Weekly and InTouch.
Anderson also says that Underwood is actually a better catch that Jessica Simpson -- who Romo was previously rumored to be dating, though the two actually never met.
Here's why. The DBI data shows that while Simpson is more well known than Underwood, Underwood actually outrates Simpson in every measurable attribute including appeal, trendsetter and trust, among them.
Why would an alliance be hazardous to Underwood? It could tarnish her high scores if Romo sours. Underwood had three No. 1 country hits this year and sold 4.3 million albums. That's a lot to put on the line.
