Interviews & Articles
Millsport's senior sports business executives are available for interviews, commentary, and analysis on a number of sports marketing and sponsorship topics. To arrange an interview, please contact Chris Anderson at (214) 259-3290.
Mike Mooney Joins Millsport Motorsports as VP/Account Director
Dec 19, 2006
CONCORD, N.C. (Dec. 19, 2006) – Millsport, the sponsorship consulting and activation division of The Marketing Arm, today announced that Mike Mooney has joined its motorsports practice as vice president, account director. Mooney will be responsible for client strategic direction and activation development, as well as building a communications capability for Millsport Motorsports.
Prior to Millsport, Mooney was the director of marketing communications for Sprint Nextel. In that role, he developed the marketing communications platform to support the launch of the NASCAR NEXTEL Cup Series sponsorship as well as its numerous sponsor partnership, industry and NASCAR-specific product roll-out initiatives. Mooney will be based out of Millsport’s offices here.
“Mike is a well-respected and well-known leader in our industry,” said Mike Bartelli, Millsport’s senior vice president, motorsports. “Mike has a great depth of knowledge about motorsports communications and marketing. His experience in building marketable and measurable programs will be key assets as we continue to grow our client roster and service capabilities.”
Millsport serves as the motorsports agency for Elizabeth Arden, Sunoco, Tylenol, and XM Satellite Radio.
About Millsport
Millsport, the sponsorship consulting and activation division of The Marketing Arm network, helps clients build marketing advantage and drive business results utilizing sports marketing assets. Primary services include brand strategy, property/media acquisition, integrated program modeling, multi-channel activation, hospitality, promotions, and evaluation/ROI analytics.
About The Marketing Arm
Recognized by the editors of Promo magazine as the nation’s No. 1 marketing agency for 2006, The Marketing Arm (www.TheMarketingArm.com) is a network of marketing services agencies building brands through the emotionally powerful platforms of entertainment, music, sports, events, and cause marketing. Operating within Omnicom Group Inc. (NYSE: OMC), The Marketing Arm serves as the umbrella brand for four best-in-class business units: Millsport, Davie Brown Entertainment, USM&P, and ipsh!.
