Interviews & Articles
Millsport's senior sports business executives are available for interviews, commentary, and analysis on a number of sports marketing and sponsorship topics. To arrange an interview, please contact Chris Anderson at (214) 259-3290.
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Tiger Woods Mea Culpa Failed to Improve Standing, Study Shows
Mar 4, 2010
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Gold is not the only standard for Olympians' advertising success
Mar 2, 2010
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Tiger Woods to make statement
Feb 17, 2010
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Less gold for Olympic sponsors?
Feb 11, 2010
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Return to form for Earnhardt Jr. could rev NASCAR's fortunes
Feb 10, 2010
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Win or lose, Super Bowl puts Drew Brees on track to higher-profile endorsement deals
Feb 8, 2010
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Colts Victory May Bring Manning $3 Million More in Endorsements
Feb 5, 2010
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More than Ws and Ls riding on Favre's return
Feb 3, 2010
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More than just a ballpark
Feb 1, 2010
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Manning won't appear in Super Bowl ads
Jan 28, 2010
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NFL's popularity in Mexico continues to grow
Jan 28, 2010
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Woods tops Bloomberg's power list
Jan 27, 2010
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Manning is to LL Cool J as Brees is to Doogie Howser
Jan 27, 2010
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Get In The (Super) Game
Jan 26, 2010
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For big game, a new name
Jan 20, 2010
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New Meadowlands Stadium's name a sign of the times
Jan 5, 2010
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Ben Roethisberger's marketability intact despite legal woes
Jan 5, 2010
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Dwyane Wade’s Sponsors Aren’t Perturbed by a Scandal
Dec 17, 2009
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Danica puts her money in stocks, tests crossover appeal
Dec 16, 2009
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Tiger Woods’s Trust Ranking Plunges After Infidelity Admission
Dec 16, 2009
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Johnson still trails off the track
Nov 30, 2009
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MLB MVP Joe Mauer begins hunting for endorsement deals
Nov 23, 2009
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Keys to marketing to youth
Nov 23, 2009
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Want Air Johnsons? You're outta luck
Nov 18, 2009
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Does LeBron need New York?
Nov 6, 2009
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HDTV a homerun for one marketer
Oct 29, 2009
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Can Jimmie Johnson's image shift gears?
Oct 26, 2009
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AT&T renews USOC partnership
Oct 25, 2009
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To Believe or Not To Believe
Oct 20, 2009
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Six years later, Kobe's marketing rehab nearly complete
Oct 12, 2009
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How the economy has impacted sports sponsorship
Sep 28, 2009
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Serena Williams takes her temper out in Tampax ads
Sep 23, 2009
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Will all be forgiven if Vick leads the Eagles to victory?
Aug 14, 2009
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PGA sponsorships: In the rough
Aug 5, 2009
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MLB stadiums willing to host college football games
Jul 30, 2009
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LeBron benefits by taking high road
Jul 26, 2009
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Ricky Rubio's buyout could be softened by endorsements
Jul 21, 2009
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What Danica could do for NASCAR, sponsors
Jun 10, 2009
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Sponsoring game jerseys
Jun 4, 2009
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Dwight Howard looking super marketable
Jun 3, 2009
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GM has to walk fine line in Chevy's NASCAR investment
May 31, 2009
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NBA holds its breath with dream matchup in doubt
May 29, 2009
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10 things you should know about Olympic marketing
May 28, 2009
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Good times flow for Kahne as Bud pitchman
May 13, 2009
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New FIU coach Isiah Thomas brings spotlight to school
May 4, 2009
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Rangers try to reverse losses in the stands
Apr 28, 2009
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Cowboys drama draws in fans
Mar 13, 2009
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Kyle Busch: The face of NASCAR?
Mar 9, 2009
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Dale Earnhardt Jr flexes his creative muscle
Feb 19, 2009
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Steroid scandel makes baseball players seem riskier for marketers
Feb 16, 2009
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The Marketing Arm scores with Super Bowl campaign for Doritos
Feb 11, 2009
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Michael Phelps' image takes a hit
Feb 10, 2009
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Phelps losing buzz, according to celebrity index
Feb 10, 2009
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Which players in this year's Super Bowl have best shot at landing marketing gold?
Jan 28, 2009
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America's Top Sports Mascots
Jan 27, 2009
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Super Bowl ad tab: $30 million for 30 seconds
Jan 19, 2009
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Earnhardt laps field in consumer index
Dec 16, 2008
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Despite marketing potential, Labonte in wait-and-see mode
Dec 15, 2008
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Who do you trust among NASCAR drivers?
Dec 15, 2008
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Bill Glenn, Ken Cohn on Sirius NASCAR radio
Dec 4, 2008
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Earnhardt dominates in second Motorsports DBI
Dec 1, 2008
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Identifying the best driver for your brand
Nov 26, 2008
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Assessing Jimmie Johnson's marketability
Nov 18, 2008
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Insurers are racing into motorsports sponsorships
Oct 1, 2008
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Considerations when naming a pro sports franchise
Oct 1, 2008
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Advertisers can't get enough of NASCAR's Carl Edwards
Sep 29, 2008
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Waltrip's marketability a credit to his personality, drive
Sep 18, 2008
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Citi's sports marketing strategy turns its focus to stars-to-be
Sep 9, 2008
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Gold medals in hand, Phelps rockets to top of celebrity index
Sep 9, 2008
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Quarterbacks take the endorsement snap
Sep 4, 2008
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Strahan moves from field to studio, commercials
Sep 4, 2008
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Agent: Phelps could earn $100 million in endorsements
Aug 19, 2008
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Can Michael Phelps do for swimming what Tiger did for golf?
Aug 17, 2008
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Olympic Gold Medalists eyed for sales potential
Aug 16, 2008
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Brett Favre's image takes a hit
Aug 15, 2008
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Gold medals may not spark marketing deals
Aug 15, 2008
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Did Brett Favre's "non-retirement" hurt his appeal?
Aug 14, 2008
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Olympians go for marketing gold
Aug 12, 2008
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Olympic athletes have small window for endorsements
Aug 4, 2008
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Making over A-Rod
Jul 23, 2008
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Banks stick with stadium sponosrships
Jul 23, 2008
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More Marketing Agony of Defeat in InBev/A-B Deal
Jul 17, 2008
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Kobe Bryant will lose out to Celtics' Big Three again
Jun 22, 2008
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Toyota's on-track success just part of marketing equation
Jun 8, 2008
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Few wins, but Danica and Dale Jr have plenty of fans
May 24, 2008
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Kobe's sitting pretty
May 13, 2008
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Millsport's Mike Bartelli on Danica Patrick's marketability
Apr 21, 2008
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AT&T activates Olympic partnership with new promotion
Apr 21, 2008
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Naming rights: New Dallas Cowboys stadium
Mar 31, 2008
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Millsport Motorsports Index: Avid NASCAR fans rate Dale Jr tops
Mar 21, 2008
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Naming a sports franchise: Why it matters
Mar 10, 2008
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Kobe has lots of ability, but how about likability?
Mar 6, 2008
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Marshall University puts name on stock car
Mar 6, 2008
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Will Favre head to the broadcast booth?
Mar 6, 2008
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Dale Jr.: The next Tiger...or A-Rod on wheels?
Feb 20, 2008
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Study: Avid NACAR fans, general population have different opinions on drivers
Feb 16, 2008
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Does an injury limit a sports-celeb's marketability?
Feb 5, 2008
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MVP honors will open marketing doors for other Manning, say experts
Feb 3, 2008
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TV's most influential sportscasters
Feb 1, 2008
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Giants' Eli Manning ups endorsement potential
Jan 24, 2008
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Will Shaq walk away while marketing power still high?
Jan 24, 2008
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DBI puts Phillie Phanatic at top of pro sports mascot heap
Jan 16, 2008
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Forbes: Davie Brown Index data determines top sports mascots
Jan 16, 2008
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NASCAR money machine sputtering
Jan 16, 2008
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Why is Los Angeles still without a pro football team?
Jan 16, 2008
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Sports Business Daily Q&A with Mike Bartelli
Jan 4, 2008
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Ticket sales slow for Chargers-Titans game
Jan 4, 2008
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Millsport's Bob Basche on the evolution of sports marketing
Jan 3, 2008
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Tebow's jersey a top seller
Jan 2, 2008
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Mike Bartelli promoted to president, Millsport Motorsports
Jan 2, 2008
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Sports Business: BCS selection process spurs debate
Dec 30, 2007
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Paterno scores among nation's football fans
Dec 28, 2007
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Mitchell Report bad for MLB business
Dec 15, 2007
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Romo's star is rising in marketing world
Nov 28, 2007
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NHL's Dallas Stars aim for renewed relevance
Nov 18, 2007
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Major League Soccer strives to find place on sports landscape
Nov 16, 2007
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Alex Rodriguez: Is he worth the money?
Nov 16, 2007
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Romo's endorsement potential a "perfect storm"
Oct 10, 2007
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Tony Romo's stature as celebrity endorser grows following improbable win
Oct 9, 2007
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Tomlinson takes spot as on Business Week's "Power 100" list
Sep 28, 2007
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Kahne, Dale Jr. pick up new NASCAR sponsors
Sep 28, 2007
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Budweiser looking forward in post-Junior era
Sep 27, 2007
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Earnhardt's move to Mountain Dew won't deter fans
Sep 25, 2007
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Millsport's Mike Bartelli on Dale Earnhardt Jr.'s deal with Mountain Dew
Sep 21, 2007
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Will Reggie Bush be NFL's next megastar?
Sep 6, 2007
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Hall of Famers Marino, Bradshaw still popular among U.S. consumers
Sep 6, 2007
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Davie Brown Talent's Scott Sanford on doping and endorsements
Aug 31, 2007
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Vick's endorsement options limited
Aug 31, 2007
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Junior stands to profit: Switching sponsors may pay off
Jul 26, 2007
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Sponsorship measurement: No laughing matter
Jul 24, 2007
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Federer: The anti-Kournikova
Jul 1, 2007
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Millsport client Frito-Lay wins Gold Lion at Cannes
Jun 26, 2007
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Report: Cuban considers role in new football league
May 31, 2007
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For Danica Patrick, the question is: Can she win?
May 23, 2007
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Dan Keats joins Millsport as Strategic Account Leader
Apr 17, 2007
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The Marketing Arm CMO Dan Belmont earns ARF Recognition Award
Mar 14, 2007
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Millsport relocates Connecticut offices to Darien
Mar 1, 2007
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Millsport program for Frito Lay's SunChips brand earns HALO Award
Mar 1, 2007
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The Marketing Arm wins Bill Veeck Sports Sponsorship Award
Feb 9, 2007
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Tiger, Federer, Thierry Henry: New Gillette Champions
Feb 6, 2007
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Super Bowl advertisers look to engage consumers
Jan 29, 2007
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Cowboys' loss hits pocketbook, too
Jan 7, 2007
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Charger's star also rising off the field
Dec 31, 2006
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Underwood a Good Upgrade for Romo
Dec 27, 2006
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Iverson's persona always a draw at retail
Dec 21, 2006
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NFL Records Send Tomlinson's Market Value Soaring, Index Finds
Dec 21, 2006
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Mike Mooney Joins Millsport Motorsports as VP/Account Director
Dec 19, 2006
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Millsport's Bob Basche grades the sponsorship industry
Dec 18, 2006
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NHL puts money on young stars
Dec 11, 2006
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James, Wade top list of NBA's most endorsement-worthy players
Dec 8, 2006
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Bryant's status as a pitchman pariah hard to shake
Nov 8, 2006
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Hank Aaron remains most appealing sports celeb
Oct 17, 2006
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Tiger Woods Tops List of Most Influential Sports Endorsers
Oct 17, 2006
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Doritos Invites Consumer Ads for Super Bowl
Sep 18, 2006
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Star Power: LPGA counting on new marketing push
Jun 12, 2006
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American Airlines Hopes for Boost From Hoops
Jun 8, 2006
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Sports Business Journal Q&A with Millsport's Dan Belmont
May 18, 2006
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Indy may hold clues to name for new Cowboys' stadium
Apr 28, 2006
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Motorsports: Revving up revenue:
Apr 16, 2006
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Daniel G. Belmont Named President of Millsport and Chief Marketing Officer of The Marketing Arm
Mar 7, 2006
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To viewers, timing is everything
Feb 26, 2006
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Kobe won't score with advertisers
Jan 30, 2006
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Olympic Fever
Jul 11, 2005
