About Us
With a practice that dates back to 1975, Millsport is the country’s largest “pure-play” sponsorship strategy and activation consulting agency. We are responsible for the holistic management of more than $800MM in client spending, representing dozens of brands across more than 100 major sports properties.
Approach
Sports marketing is about tapping into the underlying passions that drive interest in a sport, and harnessing that power by relating it to your brand in a meaningful way. To transform sponsorship insight into brand success takes strategic linkage, and the magic is in that meticulous process and its application across the marketing spectrum.
We can help you build marketing advantage and drive business results using sponsorship assets to apply critical insights, strategic smarts and tactical innovation to marketing opportunities.
Expertise
We offer a fully-integrated agency resource deeply knowledgeable in the suite of downstream marketing activities linked to such assets, including:
- Asset strategy acquisition
- Property relationship interface
- Platform strategy and management
- Promotional conception and activation
- Creative development
- Event/on-site and field activation
- Media and PR leveraging
Meet Our Leadership Team
To learn more about our senior sports marketing executives, please click here.
More Information
For information on how Millsport can help you build your brand, please contact Ken Cohn at (704) 262-6500.
